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Presenting The Culinary Edge's "Strategic Menu Innovation 101" at The Flavor Experience
"Flavor and The Menu," the renowned industry quarterly, hosted its annual Flavor Experience event in San Diego in August 2008. The Culinary Edge's Stephen Goldmann was invited to speak on the opening day's keynote on the theme of managing strategic innovation.
Goldmann laid out the approach that The Culinary Edge takes of grounding all its creative work on sound strategic principals of understanding the brand, the guest and applying culinary logic to any development work - whether for QSR, fine dining or packaged foods.
See how The Culinary Edge's approach has helped entrepreneurial Bay Area yogurt shop pioneers Fraiche and QSR seafood and fish chain Captain D's alike.
Following the keynote, New York City Managing Partner, Steven Goldstein lead a workshop that allowed participants to put this all into practice.
Download the toolbox and the case scenario
