News & Events

The Culinary Edge Expands from Coast to Coast

Rapidly growing culinary services firm adds new partner to lead New York City operations

San Francisco, California, October 11th, 2007.
Bay Area-based culinary development firm, The Culinary Edge, is extending its presence to New York City to provide national coverage for services linking strategy and creativity with the finest culinary and operational expertise. New York, NY-based Steven Goldstein joins the company from FoodThinque as partner to head The Culinary Edge's New York location. Now, forward-thinking operators and manufacturers can leverage culinary expertise at The Culinary Edge's state-of-the-art test kitchens in San Francisco and at the company offices in Manhattan.

"Opening the New York office under Steven's leadership allows us to build on The Culinary Edge's core strengths of creating and launching innovative products for major foodservice operators and retail manufacturers, such as PF Changs, Jamba Juice and the Hain Celestial Group, with a strategic brand management approach" said Aaron Noveshen, founder of The Culinary Edge. The opening of an East Coast location continues the steady expansion of the firm, which has doubled its employee base over the past year.

Steven Goldstein's expertise is built on 25 years experience in roles ranging from Director of Culinary Services for The Schwan Food Company, to head of Creative Food Solutions, a division of The Food Group. He holds a Bachelor of Science degree in Hotel and Restaurant Management from the Conrad N. Hilton College at the University of Houston, Texas. His postgraduate degree is from The Culinary Institute of America, Hyde Park, New York where he led the development of the CIA's culinary discovery process and the creation of the Ventura Foods Center for menu research and development. He serves as a member of the Society of Fellows of The Culinary Institute of America and is a former member of the Board of Directors of The Research Chefs Association and a frequent keynote speaker at industry conferences.

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