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Marketing branded commodities to foodservice is a challenging prospect. Many boards and marketing groups have historically relied on their distributors to offer a 'push' sales strategy to get them into foodservice.
While this is certainly an important part to a sales strategy, distinguishing your brand is a vital piece of the equation in order to create the 'pull' piece of the puzzle. We have helped a number of boards, both nationally and internationally, offer their customers services including innovative product applications for ad campaigns, product development support for national chain penetration and foodservice marketing strategy. We help bridge the gap between the product and the end user, while still supporting their distributors.
