a small taste of
Helping brands be their best.
We work side by side with our clients to build brands and products that win in a competitive marketplace. Take a look at some ideas that we helped bring to life.
First Watch
What are the results of working with TCE for over a decade? In this case, being crowned America’s Favorite F&B Brand.
Sweetgreen
What comes after first place? Explore our partnership with the industry darling that everyone is sweet on.
Greenlane
Designing craveable salads for life in the fast lane.
Kum & Go
Transforming a gas station that serves food into an eatery that sells gas.
Dunkin’
Innovating savory alternatives that are a slam dunk.
Wetzel’s Pretzels
Putting a fresh twist on a beloved institution.
McCain
Plant-based appetizers turning over a new leaf.
Wild Pie
Designing a modern plant-based pizzeria for flexitarian and vegan consumers.
Nando’s
A new supporting cast for Nando's world-renowned PERi PERi chicken.
Pacific Catch
Co-founded in 2003 with TCE CEO, Aaron Noveshen, we like to think of Pacific Catch not just as a long-time client, but as a sister restaurant.
Tazikis
Bringing modern Greek to Southern streets.
Vida & Estilo
Modernizing the diner with a Latin flair.
Starbucks
How do you create a credible food offering that honors a coffee-centric ethos?
Starbird Chicken
What happens when industry-leading restaurant consultants reimagine fast food to meet the needs of a new America? The answer: Positively delicious chicken.
BigShots
Nothing sub-par about this eatertainment transformation.
CourtyardMarriott
Reimagining The Bistro for a new breed of business traveler.
Richie’s Chicken & Soul
Rebranding from the roots: Selling chicken, and serving love.
Starbird LTO
How does a brand continue to innovate long after making its initial market splash?
Buffalo Wild Wings
Reinventing the great american sports bar one dish at a time.
Aramark
Creating the foodservice platform to do it all.
Curation Foods
How do you make kale crave-able? The answer to our success was through consumer insights.
Starbird Virtual Brands
What does it take to grow a successful restaurant brand into a virtual empire?
Tommy Bahama
Their Hawaiian button-up may be forever, but their F&B strategy is a moving target. That’s where we came in.
Klein’s Deli
How do you successfully transplant a neighborhood deli right in the middle of an international airport?
Impossible Foods
Taking an impossible idea and making it an industry reality.
Marble Slab
Helping prove that you can have your cake- and ice cream too.