We Offer aFull menu of F&B consulting services.
From innovation to implementation, and everything in between, we’ve got your food & beverage business covered.
Innovation
It’s our job as consultants to turn curiosity, ambition, and vision into real-world, market-ready solutions and opportunities.
Capabilities AssessmentWe deep-dive into a concept to understand its strengths, challenges, and weakness relative to its competitive set.
WhiteSpace IdentificationWe analyze gaps in the market landscape that provide viable business opportunities.
Innovation strategyWe help brands engrain innovation into their company with new processes, schedules, and collaborative tools.
New Concept CreationWe’re “soup to nuts” food & beverage consultants. We create concepts from scratch, from logo to plateware, and everything in between.
Future Unit PrototypingWe design and create the future model that will evolve your offering, experience and operation.
Virtual Restaurant StrategyWe design off-premise concepts that complement your existing brand equities and operations.
Business Strategy
We bring operator and market experience to analysis of your business, creating achievable growth scenarios based on your individual circumstances.
Financial ModelingWe design a comprehensive business model to predict future performance in your current and prospective marketplaces.
Acquisition Due DiligenceWe perform an objective SWOT analysis of your brand, investigating both the market landscape and your specific financial benchmarks.
Financial & pmix analysisWe dissect business models, P&Ls and PMIX reports to understand the specifics of your business model, identifying opportunities for refinement.
Brand
We create and refresh brands, to tell their story relevant for tomorrow’s marketplace.
Brand PositioningWe establish strategy-led solutions that enable your concept to occupy a distinct space in the marketplace and in the mind of your consumer.
Brand StrategyWe evolve how the brand is perceived in the market to deliver on business objectives.
Brand IdentityWe design and craft distinctive restaurant and consumer product brand identities that exhibit genuine character and stand out in the marketplace.
Visual IdentityFrom core brand logo to color palette to typography, we help you become an iconic brand with a unique visual identity.
NamingWe design unforgettable nomenclatures that communicate your brand's essence, from individual menu items to your concept itself.
Guest Experience
We provide customer-centric insights and actionable solutions to improve the guest experience at every touchpoint.
Insights & PersonasBy distilling the DNA of your brand, we can establish an ownable personality and voice that your guests relate to.
Experience DesignAs hospitality consultants, we observe every touchpoint between your brand and your guests, and identify how to optimize your total customer experience.
Menu DesignWe combine merchandizing, brand, and guest insights to design menus that work for your customers and your business.
Merchandising & Food TheaterWe bring operations and design expertise together, to create food theater that gives your brand the credit it deserves.
Plateware & PackagingWe source, test and design both off-the-shelf and custom plateware and packaging that performs, both functionally and for your brand.
Menu & Product Development
We marry market insight, experience and strategy to create sales-driving solutions.
Sales & PMIX AnalysisWe leverage sales & PMIX data to hypothesize brand credibilities, challenges, and gaps in guest need state fulfillment.
Category AnalysisWe evaluate if and how menu categories deliver on intent and have appropriate breadth and depth.
Need-state & Daypart AnalysisWe identify your key guest profiles, their need states, and the potential for those need states to be fulfilled at different dayparts.
Marketplace Research & BenchmarkingWe begin by identifying competitive and inspirational concepts and proceed with a thorough analysis of how your concept stacks up according to key metrics.
Marketplace SafariWe lead tour of key competitors and aspirational concepts to help inform transformational strategies for your brand, product and experience.
Menu StrategyWe craft actionable strategies to bring your business objectives to life in the food & beverage offering.
Menu EngineeringWe devise recommendations to keep, optimize, or delete each menu item based on a series of quantitative and qualitative measures.
Menu CreativeWe ideate and bring to life compelling menu items that deliver on your brand strategy.
Recipe & Product DevelopmentWe connect with vendors, source ingredients, and develop recipes specific to your operational platform and constraints.
LTO StrategyWe identify promotional opportunities and create the individual food & beverage items realize them.
Catering StrategyWe establish a compelling offering and packaging solutions to drive catering revenue.
CPG DevelopmentWe identify brand or product line strategies, develop gold standard recipes, and partner with manufacturers to commercialize consumer packaged goods.
Operations
We turn curiosity, ambition, and vision into real-world, market-ready solutions and opportunities.
Operational AuditWe fully immerse ourselves in the inner-workings of your operation. We review processes, systems, and materials to help identify strengths, challenges and opportunities.
Kitchen DesignWe design operationally efficient kitchen layouts, inclusive of CAD drawings, elevations and equipment schedules.
Equipment Sourcing & OptimizationWe source and test kitchen equipment that guarantees optimal performance, consistency and efficiency.
Ingredient & Vendor SourcingWe partner with vendors - new and preexisting- to test and source new ingredients, commercialize proprietary recipes, and streamline your pantry.
Operating Materials CreationWe develop everything: from training manuals and order guides to build cards and station layouts.
Training & Launch SupportWe scale recipes and train your teams while making realtime tailored adjustments to recipes or operational platforms as needed.
Virtual Restaurant StrategyWe develop bench-top recipe prototypes and partner with manufacturers to commercialize products.
Off-Premise StrategyWe establish strategies to maximize operational efficiency for pick-up and 3rd-party delivery channels.
Our 360° Process
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Start with questions.
Our work is not complete until your solutions are operational and scalable. We arm you with the tools and materials you need to succeed today, tomorrow, and beyond.
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Inspire change that counts.
We bring a 360° perspective to your organization, uncovering solutions that work equally for your balance sheet, brand, people, and guests. From a range of possibilities, we pinpoint the path from insight to action.
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Ideas you can work with.
By understanding your business first, we generate ideas that work beyond paper. With you as our creative partners, our ideas bridge consumer, brand, and operational realities.
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Turn vision into reality.
We translate ideas into experiences that drive your brand forward. We guide your teams and partners on the journey from ideation to implementation, and prototype to product.
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Deliver results, at scale.
Our work is not complete until your solutions are operational and scalable. We arm you with the tools and materials you need to succeed today, tomorrow and beyond.
You taught us everything we know.
Full Service
Hospitality
Non-Commercial
Retail
QSR & Fast Casual
Startups
We have the privilege of engaging clients across all corners of the F&B industry. We’ve supported early startup concepts and partnered with established brands from quick-service chains to full-service restaurants. We’ve taken our culinary expertise and applied it to hospitality and entertainment brands as well as non-commercial foodservice operators. And we’ve helped CPG businesses achieve new successes in the retail sector. We couldn’t be more proud of the company we keep.