WE live
What happens when you combine the experience of operators and entrepreneurs with the creativity of innovators?
You get a different kind of partner, where ideas aren’t just exciting, they are actionable. We take ideas beyond paper, to develop, scale, and realize them together. We know the industry and its challenges, and that success comes from a strong team of diverse skills aligned towards your goals.
“Our family.”
Our team
Calling all hungry creatives.
“Original innovation.”
Our origin story
In 2002, having already launched several successful restaurants, Founder and CEO Aaron Noveshen, had the idea to leverage his deep knowledge of the food & beverage industry in service of fellow restaurant owners and operators. With a stack of business cards and determined entrepreneurialism, Aaron grew The Culinary Edge into the USA’s leading culinary innovation agency.
Today, you’ll find classically trained chefs working alongside designers, brand planners, operational experts, and food anthropologists. We’ve worked with over 25% of the top 200 F&B brands and have developed upwards of 30 new businesses, including our own.
From its humble origins to the present day, TCE lives up to Aaron’s initial ambition: to fuse culinary excellence, operational expertise, and human-centered design in the hopes of a more delicious and prosperous future.
Starbird Chicken
After launching dozens of successful concepts for others, The Culinary Edge launched Starbird Chicken, a super premium fast food restaurant that continuously outperforms in its segment. Explore the secret behind Starbird’s success.
Concept Creation
Limited Time Offering
Virtual Brand Creation
